Tuesday, April 24, 2012
9:00 – 5:00 Zenith Group Roundtable Session
7:30 – 9:30 Zenith Group Dinner
Wednesday, April 25, 2012
8:00 – 5:00 Registration
8:00 – 12:30 WPO Board of Directors’ Meeting
9:30 – 11:00 Pre-Conference Workshop
Personalized Medicine
Learn how personalized medicine will influence the delivery of healthcare, and how many genetic based tests can lead to more tailored therapy with a specific focus on breast and ovarian cancer.
Dean Sproles, CEO & President, Iverson Genetic Diagnostics
9:30 – 10:30 Corporate Focus Groups
10:45 – 11:45 Corporate Focus Groups
11:00 – 12:30 Pre-Conference Workshops
Board Membership Opportunities & Challenges
Service on the right corporate or charitable board can be a profoundly rewarding personal and professional experience. Learn how to be selected for service on a board and the best practices for highly effective boards.
Irene Natividad, President, Global Summit of Women (served on the Board of Directors of Sallie Mae Corporation, was an Advisory Board member of Cigna, Wyndham Corporation, and theNational Association of Corporate Directors.)
Susan Ness, Founder, Susan Ness Strategies (currently on the Gannett Co., Inc. Board, the Vital Voices Global Partnership Board, and serves on theJ. William Fulbright Foreign Scholarship Board)
Mary Donne Peters, Managing Member, Gorby Peters & Associates, LLC (currently on theBlood Services Board of the Metropolitan Atlanta Chapter of the American Red Cross)
Supply Chain Mapping
In this interactive workshop you will learn the fundamental elements of effective supply chain analysis, or “mapping”. Participants will have the opportunity to practice some of the processes used, and to gain perspective on the key drivers and elements of supply chain optimization for their own organizations. Target areas include the identification of excess or shortages, inefficient processes, customer service improvements, order cycle time acceleration and cash flow improvement
Theresa Ioele, Customer Solutions Senior Manager, UPS
12:00 – 6:15 Exhibit Hall
12:30 – 1:00 Tips in Twenty
1:00 – 2:00 WPO Annual Meeting (members only)
2:30 – 4:30 Opening Session
3:00 – 4:15 Keynote Address
Change Your Brand: Veteran marketing expert Laurel J. Richie will share her personal journey and knowledge of diverse marketing campaigns that drive business results and enhance your brand.
Laurel J. Richie, President, WNBA
4:30 – 5:45 VIP Speed Meeting – meet and greet VIP’s attending the Conference
6:30 – 7:30 Opening Reception
7:45 – 9:00 Dine-Around Dinners
9:00 – 10:00 Dessert Reception
Thursday, April 26, 2012
7:00 – 7:45 Jazzercise Class
8:00 – 8:30 Buffet Breakfast
8:00 – 5:00 Exhibit Hall
8:30 – 9:00 Greetings and Awards

Conference Emcee
Marilyn Johnson, Vice President, Market Development for the IBM Corporation
9:00 – 10:15 Keynote Address

Great by Choice: Why some companies thrive in uncertainty, even chaos, and others do not.
Jim Collins, Author and Management Educator
10:15 – 10:45 Break
Tips in Twenty
10:45 – 12:15 Workshops – Morning Session
1. Hitting Your Targets Learn how to identify the most attractive product and service opportunities, the most attractive customer segments, and the most strategic priorities for your company.
Leslie Fine, Ph.D., Associate Professor of Marketing& Academic Director of the Executive MBA Program, Ohio State University’s Fisher College of Business
2. The One Page Business Plan – A Discipline for Growth & Success The next level of success for your business will require the next level of discipline. Learn unique and powerful planning and decision-making tools in this highly interactive intensive workshop.
Jim Horan, President, The One Page Business Plan Company
3. Do Tell! How Change Drives the Way You Should Tell Your Company’s Story Back by popular demand! Learn the five big changes that will make or break your brand and the steps you must take to thrive.
Marilynn Mobley, Senior Vice President and Strategic Counsel, Edelman
4. Analyze This – Change! Advisor to CEO’s, Kerry Sulkowicz will share strategies for coping with change and how to develop leadership approaches to managing uncertainty.
Kerry Sulkowicz, MD, Managing Principal, Boswell Group
5. Men At Work Best-selling author Shaunti Feldhahn will provide game-changing knowledge that will dramatically improve leadership and communication with male colleagues, stakeholders and customers.
Shaunti Feldhahn, Founder and President, Human Factor Resources
12:30 – 1:00 Luncheon & Awards
1:00 - 2:15 Keynote Address

A Conversation with Geena Davis
Geena Davis, Academy Award winning actor and activist
Hear Geena's story and her recognition of the need to change gender stereotypes in the media.
2:15 - 2:45 Break
Tips in Twenty
2:45 - 4:15 Workshops- Afternoon Session (the same sessions presented in the morning are repeated in the afternoon)
5:15 – 6:15 Platinum and Zenith Reception (by invitation only)
5:15- 6:15 New Member Orientation
6:15 – 9:30 Dinner: 50 Fastest Growing Women-Owned/Led Companies™ in North America
Sponsored by American Express OPEN
Friday, April 27, 2012
8:00 – 1:00 Exhibit Hall
9:00 – 1:00 UPS Shipping Center
8:30 – 9:45 Hot Topics Breakfast
9:45 – 11:00 Keynote Address

The Transformation of a Market Maker into Global Super Growth: With 80 patents awarded, Christina Lampe-Önnerud will share her insights and experience on global expansion and changes.
Dr. Christina Lampe-Onnerud, Founder and CEO, Boston-Power, Inc.
11:00 – 11:30 Break
Tips in Twenty
11:30 – 12:00 Motherhood the Musical
12:00 – 12:30 Closing Session, Raffle (*Must be present to win), Silent Auction and Announcement of Next Year's Conference




