Workshop Descriptions

1) NAVIGATING THE NEW WORLD OF SOCIAL MEDIA – MARKETING AND THE SOCIAL WEB
SPEAKER: Jeanette Gibson, Director, Global Social Media, Cisco
SPONSOR: Wells Fargo
DESCRIPTION: Conducting communications in this new Web 2.0 world is a challenge for any company. How, when, why to use video, blogs, Twitter, Facebook and all other forms of social media tactics and strategies can be hard to navigate. Jeanette Gibson, Director of Global Social Media, Cisco will discuss the company’s strategy for Web 2.0 and share best practices on how Cisco transformed its product launch process using web 2.0 technologies and integrates social media into its communications and marketing campaigns.

The workshop will include a real life exercise on how to create a video to engage customers using the Cisco Flip Video Camera.

Attendees can expect to learn:
• Why, how and when to incorporate social media into their marketing and communications mix;
• How to extend their company’s thought leadership and brand reputation;
• How to leverage virtual events to increase audience engagement / customer interactions; and
• Why video is essential to brand / reputation

2) WHAT GOT YOU HERE WON’T GET YOU THERE
SPEAKER: Marshall Goldsmith, Best-selling author and Executive Coach
SPONSOR: IBM
DESCRIPTION: Marshall Goldsmith is a world authority in helping successful leaders achieve positive, lasting change in behavior: for themselves, their people and their teams. In this fast-paced, interactive session, Dr. Goldsmith will describe classic challenges faced by successful leaders and how they can use ‘what to stop’ in personal development and coaching. Participants will practice feedforward – a positive, focused tool for development that has been successfully implemented by leaders around the world. He will then share a proven process for leadership development and coaching – along with published research involving over 86,000 respondents from eight major corporations. Finally, Marshall will have participants practice peer coaching and share exciting new research on how it can produce great results – at very low cost to the company.

At the end of this session, attendees can expect to:
• Learn how to further develop their leadership and coaching skills;
• Know how to engage in practice peer coaching sessions; and
• Understand how improving leadership skills can lead to tangible results for their companies.

3) HIGH-IMPACT TALENT MANAGEMENT
SPEAKERS: Professor Larry Inks, Fisher College of Business, The Ohio State University and Karen Hopper Wruck, PhD, Fisher College of Business, The Ohio State University
SPONSORS: KeyBank
DESCRIPTION: Do you want to be talent management savvy? Learn why talent management is one of the keys to thriving in this economy. At the end of the session, you will have an action plan that includes what you will 1) keep doing, 2) start doing and 3) stop doing to effectively manage the talent in your business. Be prepared to share your best talent management tips during the session and enter the Talent Management Tip contest at The Ohio State University, Fisher College of Business booth. A summary of best tips will be posted on the link to OSU Fisher College on the WPO web site.

This interactive session focuses on new and innovative approaches to:
• attract and recruit employees;
• select the best employees to meet your business goals and financial objectives;
• develop your employees’ strengths and leadership skills,
• manage your employees’ performance and their accountability; and
• retain your top-notch employees.

4) TOP SALES PEOPLE – YOUR KEY TO SUCCESS
SPEAKERS: Susan Magrino, SVP of Sales, Caliper and John V. Harnisher, Ph.D., Vice President of Research and Development, Caliper
SPONSORS: Chubb & Son
DESCRIPTION: The Women Presidents’ Organization has invited Caliper, the innovative industry leader to present How to Hire and Develop Top Sales Performers. Caliper will be providing attendees the opportunity to take the Caliper Profile prior to the conference and receive insight into their own sales skills. Included in this workshop will be ‘defining your sales needs and building a winning sales team’.

After this session, you will:
• Have the ability to profile and hire a stronger sales force, meeting your company needs
• Understand what interview questions to ask based on their profile and develop their talent once hired and
• Receive a report-based review of your sales personality profile

Please note: LOOK FOR DETAILS ON HOW TO PRE-REGISTER FOR THIS SESSION AND TAKE THE CALIPER SURVEY IN YOUR FRIDAY EMAILS.

5) THE ERNST & YOUNG EXCEPTIONAL ENTERPRISE MODEL: BLUEPRINT FOR GROWTH
SPEAKER: Maria T. Pinelli, Americas Director, Strategic Growth Markets, Ernst & Young LLP
DESCRIPTION: A thought-provoking framework of the six key business imperatives companies should address and the actions they should take to become next-generation market leaders.
• Understand where high-growth, entrepreneurial companies focus to expand and scale successfully;
• Begin to benchmark your business against other successful entrepreneurial ventures; and
• Learn how some of the world's leading entrepreneurs are guiding their companies through the downturn